In this ever-changing world, humanity never stops wanting more. People always have a desire to have bigger and better things. Josh, are you saying technology is bad, that people are selfish and insatiable? No, no, no, that is not what I am saying. Yet, over the past few months I have continuously been hearing people question Apple’s ability to be innovative. This, quite frankly, gets under my skin. Yes, I am a devoted Apple fan and will be until the day I die, but if one really stops and thinks, Apple has done more in it’s 38 years than many companies can dream of. Let’s take a quick trip through time, shall we?
1984 – Apple releases the Macintosh and changes the face of personal computers with their stunning, user-friendly graphical interface
1998 – Apple unveiled the world’s most beautiful, all-in-one computer, the iMac
2001 – Apple released the first iPod, a sleek, stylish, portable music player that would change the way we listened to music
2007 – Apple unveils the iPhone, a revolutionary concept that merged the iPod with a telephone and would forever be the world’s leading smartphone
2008 – Apple launches the iTunes Store and completely changed music industry and the way consumers purchase content
2010 – Apple unveils the iPad, making the tablet market a thriving business where competition cannot compete with the innovative and stunning iPad
These are just a few of the amazing products that Apple has released over the years. This list does not even include major products such as the AppleTV, MacBook line, and AirPorts. Some of you observant and knowledgable readers will notice that all of these innovative products were released under the careful watch of Steve Jobs. Steve understood the fundamentals of technology and knew what people wanted before they did. With his vision and a wonderful team, he created simply elegant products that consistently shattered the competition. But, with his untimely passing in 2011, Tim Cook took the helm of the tech giant. Many are worried that under Cook, Apple has lost it’s touch, but I disagree.
Under Tim Cook, Apple has released the iPhone 5, 5C, and 5S, the new iPad (3rd gen.), iPad with Retina Display (4th gen.), the iPad Mini, the iPad Mini with Retina Display, and the iPad Air (5th gen.), updated MacBook Pro and Air, completely redesigned iMac, iOS 7, and OS X Mavericks. Those are some pretty fantastic products that Cook has overseen. No, Cook should not receive all the credit, as there are many talented employees that work hard to create these products. One of the most notable being Jony Ive, who is behind Apple’s simply elegant designs. What is next for Apple? Will they just keep refreshing models of the same product lines? Yes and no. Apple will never discontinue any of their product lines, in my opinion, because each is relevant and lucrative. Yet, Tim Cook has hinted at new products on the horizon. The long rumored Apple TV can not be too far away, but I doubt we will see it this year, even though Jobs claimed to have cracked the perfect iTV before his passing. With smart watches on the rise, we can expect Apple to step into that market this year. They have been hiring professionals in various fields such as fitness, pointing towards the release of an iWatch. Launching a whole new product category for Apple, while maintaining the other four major product categories makes me respect Tim Cook’s leadership. The updated versions of the products are always topnotch and each software update always promises something I had never expected before. I have faith in Tim Cook.
So, consumers of the twenty-first century, I urge you to keep your complaints at bay. Before you complain about how your iDevice doesn’t do something you think it should, stop for a moment a realize that Apple has integrated features into that device that a year ago you would have never dreamed on having at your fingertips. A virtual assistant, what is that? Biometric security, thats years away. Touch screen, who needs that on a phone? So, when you ask yourself: Is Apple What It Used to Be? Yes. Apple is the most innovative and creative company on the face of the planet. The staff at Apple understand that a device has to be powerful, yet easy to use. Simple, yet elegant. Apple understands the consumer and will forever think different.